About us

Mike Assad, the founder, has traveled the globe learning ancient secrets and finding hidden treasures. He is a third generation spice trader from North Africa. Mike is also a chef, food science engineer, and visionary. He is passionate about creating and manufacturing new cutting-edge products.. He has also designed and built a state-of-the-art manufacturing facility in Fort Myers, FL. 

More than a spice trader, our founder is a chef, Food Science Engineer, entrepreneur, and visionary committed to creating healthier, fresher, and more nutritious food products. His passion for excellence and innovation has earned the trust and friendship of some of the world’s leading agricultural experts and producers.

Kraken Cookin - Breading

Unleash bold flavor with Kraken Cookin Breading, a premium coating blend crafted to deliver exceptional crunch, rich color, and unforgettable taste. Perfect for seafood, chicken, pork, vegetables, and more, our expertly balanced seasoning creates a crispy, golden finish that locks in moisture while enhancing every bite.

Whether you’re frying, air frying, or baking, Kraken Breading provides consistent, restaurant-quality results for home cooks, food trucks, and commercial kitchens alike. Made with carefully selected ingredients, it’s the perfect choice for creating delicious meals that stand out.

  • All
  • BOGO Sales 35%
  • Breadings
  • Extracts
  • Grains
  • Hot Sauces
  • Rice Blend
  • Rices
  • Specials
  • Spices
  • Spices Big Size

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